I'm a digital marketer who specializes in copywriting with 10 years of experience in the ecommerce, technology, and SAAS spaces. 

In all of the marketing channels I've worked in, I've always advocated for a customer-centric approach. The first questions I ask before I start writing are: who is my audience, why should they care about what we're saying, and how can we present the information in a way that accomplishes business goals while taking their pain points and/or desires into account?